The Juliet Shore logo was thoughtfully created with the goal to capture the coastal, feminine, and vintage vibe of a seasoned, coastal real estate agent. The organic lettering gives the primary logo a elegant, vintage feel. The color palette blends with the natural tones of the beach and the credibility behind a real estate agent. The icon showcases the palm tree and initials J S creating a strong and refined mark. The result is a sophisticated, experienced brand that feels both welcoming and professional.