The Violet Grace Florals logo shows off the heart of the business in a unique and coastal way. The sketch of the van overflowing with flowers makes the brand instantly recognizable and showcases the Classic Subaru van the owner uses to deliver her flowers. The lettering has a mix of whimsical and vintage charm, so it feels welcoming but also refined. The earthy, beachy colors pull it all together, reflecting a florist that’s fresh, coastal, and filled with grace and calm.